World Forum on Sport and Culture
Photo by Alison Baskerville

UK in JAPAN 2019-20 is an ambitious joint initiative by the British Council and the British Embassy Tokyo highlighting the breadth of the UK relationship with Japan, from culture to business. It launched in September 2019 with the Rugby World Cup 2019 and continues through 2020, showcasing UK excellence and creating partnerships in culture, arts, education, business and innovation.UK in JAPAN 2019-20 presents a once-in-a-generation opportunity to deepen the close bonds that exist between Japan and the UK.

Through the lens of culture, sport, business and education we will create new relationships and strengthen existing ones to further joint prosperity, trust, opportunity and knowledge between our two countries.

Throughout UK in JAPAN 2019-20 the British Council will deliver a range of exciting programmes in the arts, English language and education.


Japan and the UK have built a longstanding, mutually beneficial cultural relationship. We will share our vibrant and diverse creative assets with each other and forge new partnerships focusing on the growing contribution the arts and creative industries play in driving prosperity and in enhancing well-being, diversity and inclusion.


Learning a language and studying and living in other countries can change lives for the better. Through an exciting education program, we will create opportunities for young people to realise their potential and to make a positive contribution to the world as global citizens.

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