Enjoy difference.
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Question No.6/Yousuke Yamamoto/British Council Japan

From mid-February, the British Council will be releasing a new advertisement online and on various train lines around the Tokyo area. The slogan for these adverts will be ‘Enjoy difference’. The British Council is strongly committed to Equality, Diversity and Inclusion (EDI) and this theme was chosen to encapsulate all of these qualities in a simple, yet meaningful manner.

The image alongside the slogan shows various feet leaving the viewer free to imagine who they represent. Through this, we would like to convey how our school is open to everyone, no matter their age, ethnicity, race, gender, sexual orientation, disability, religion or any other qualities which makes people unique. We have founded our school with appreciation of all differences and through mutual respect and understanding, create an open atmosphere for learning.

Since our establishment in 1934, the British Council works to create cultural opportunities and promote English education in over 100 countries worldwide. Internationally, we have over 400,000 students study with us in our teaching centres. In January this year, the British Council Tokyo held a ‘Diversity Week’. Over the course of this week we held workshops to promote and study diversity. For more information on our EDI initiatives please click on the "Equality, Diversity and Inclusion" page.

Not only does ‘Enjoy difference’ represent the diversity at our school, but also promotes the difference between our Teaching Centre and other English language schools. To find out more about studying with us, please click on the "Why study with us" page  to read more about our school.

Through acquisition of English communication skills, you can appreciate the diversity of the world itself. Why not try studying with us at the British Council, and learn more about, and to enjoy, difference.

Japanese page

Special thanks to Question No. 6 for illustrating and Yosuke Yamamoto (Mountain Book Design) for the art direction.

See also