Reputation Management in Higher Education 6th-7th March 2014

An exclusive interview following the official announcement of the Times Higher Education magazine's 2014 world reputation rankings: Please follow the link to the podcast hosted by Dr Halima Begum (Director of Education, East Asia, British Council), in conversation with Mr Phil Baty (Editor, Times Higher Education Rankings) and Prof Anne Pakir (Director, International Relations Office and Associate Professor, Department of English Language and Literature, National University of Singapore). Podcast: Interview

The British Council hosted a two day international conference in Tokyo on the theme of reputation management in higher education as part of the Global Education Dialogue East Asia Series 2013-14. Please take a look at the official photos from the conference.

Overview:
Reputation is an increasingly vital component for universities. Research has shown that a university's reputation is a major priority for academics changing jobs and is the top consideration for internationally mobile students, even above tuition fees and course content. Reputation is also key in attracting collaborative partnerships and funding from alumni, philanthropists and industry.  Reputations can soon be built and lost in our technologically connected world where information travels fast and can have a global impact. If a university thrives, the value of its brand soon increases, in turn attracting the best academics, students and increased funding. This dialogue will review the theme of reputation management in higher education and take the discussion forward with key figures from across the region and beyond. The rapid ascent of Asian institutions in the rankings has been well documented and the appetite in the region for discussion on this topic has never been greater.

Day 1 of the event featured the global launch of the 2014 Times Higher Education World Reputation Rankings.

Date: Thursday 6th – Friday 7th March 2014
Time: 09:30-17:00 (Day 1) 10:00-16:30 (Day 2)
Venue: Roppongi Academy Hills
Enquires: ihe@britishcouncil.or.jp

Hosts: British Council
Co-Hosts: World 100 Reputation Network
Event Partners: Times Higher Education, Yuit Inc

Programme Outline:

Day 1: Thursday 6th March 2014

9:30-10:30
Launch Session: Announcement of the 2014 Times Higher Education World Reputation Rankings (PDF 5.19MB)
Speaker: Phil Baty (Editor, Times Higher Education Rankings)

10:45-11:00
Welcome from the British Council
Speaker: Rebecca Hughes (Director of International Higher Education, British Council)

11:00-11:05
Recent initiatives by the Japanese government and the drive to push Japanese institutions up the global rankings
Speaker: Hakubun Shimomura (Minister of Education, Culture, Sports, Science and Technology, MEXT)

11:05-11:30
An Avalanche is Coming - Higher Education and the Revolution Ahead (PDF 2.03MB)
Speaker: Sir Michael Barber (Chief Education Advisor, Pearson)

11:30-11:55
Reputation Management – A Case Study from the University of Tokyo (PDF 2.05MB)
Speaker: Masako Egawa (Executive Vice President, University of Tokyo)

11:55-12:20
Building a Legacy – A Case Study from the University of Hong Kong (PDF 1.62MB)
Speaker: Professor Lap-Chee Tsui (Vice-Chancellor and President, The University of Hong Kong)

12:20-13:00
Q&A

13:00-14:00
Lunch

14:00-14:15
Context setting: The wider meaning of reputation management and its impact on the knowledge economy (PDF 627KB)
Speaker: Mark Sudbury (Director of Communications, University College London)

14:15-14:30
Introductions to first session of afternoon workshops (5 minutes per workshop facilitator)

14:35-15:30
Afternoon breakout workshops – Session 1

15:30-15:45
Coffee break

15:45-16:00
Introductions to second session of afternoon workshops (5 minutes per workshop facilitator)

16:05-17:00
Afternoon breakout workshops – Session 2

End of Day 1

Evening Reception
Time: 19:00-21:00, Venue: ANA Intercontinental Hotel, Conference Room Galaxy

Day 2: Friday 7th March 2014

10:00-10:30
Announcement of research findings on how reputation impacts on the decision making process of PhD students (PDF 1.01MB)
Speaker: Louise Simpson (Director, The World 100 Reputation Network)

10:30-11:00
A level playing field? Reputation management in non-English speaking countries (PDF 4.38MB)
Speaker: Jasper Steen Winkel (Director of Communications, University of Copenhagen)

11:00-11:30
The importance of reputation when choosing academic partners – Case studies from the National University of Singapore on their partnerships with top global universities (PDF 1.36MB)
Speaker: Anne Pakir (Director, International Relations Office and Associate Professor, Department of English Language and Literature, National University of Singapore)

11:30-12:00
Building reputation from scratch – are tradition and history a prerequisite for prestige? Case study from a modern university - Pohang University of Science and Technology (PDF 7.48MB)
Speaker: Professor Yonge Ha (Vice President of External Affairs, Pohang University of Science and Technology)

12:00-12:30
Q&A

12:30-13:30
Lunch

13:40-13:55
Introductions to afternoon workshops (5 minutes per workshop facilitator)

14:00-15:00
Afternoon breakout workshops

15:00-15:15
Coffee break

15:15-16:15
Closing Address: An external perspective on reputation management in Higher Education (PDF 4.49MB)
Speaker: Ian Pearman (Chief Executive, AMV BBDO)

16:15-16:30
Closing remarks
British Council

End of Day 2

Conference Workshops

Day 1 Afternoon Breakout Workshops Session 1:

Workshop A: All about timing – thematic approaches to reputation management. Staging activities to coincide with major events/happenings for greater impact. London Olympics case study
Speakers: Jo Kite (Director of Communications and Marketing, University of Birmingham) (PDF 855KB)
Tania Rhodes Taylor (Director of Marketing and Communications, Queen Mary, University of London) (PDF 0.97MB)

Workshop B: MOOCs and online courses – Managing the benefits and threats to reputation
Speakers: Dr David Mole (Associate Provost, Hong Kong University of Science and Technology) (PDF 4.13MB)
Dr Miho Funamori (Associate Professor, Educational Planning Office / Evaluation Support Office, University of Tokyo) (PDF 3.15MB)

Workshop C: University brand development and reputational auditing
Speakers: Nick Agarwal (Director of Corporate Affairs, University of Sheffield) (PDF 2.35MB)
Dr Mitsuo Morozumi (Trustee and Vice President, Kumamoto University) (PDF 2.47MB)

Day 1 Afternoon Breakout Workshops Session 2:

Workshop A: Strength in numbers – working in consortia/networks to collectively improve reputation
Speakers: Dr Christopher Tremewan (Secretary-General, Association of Pacific Rim Universities) (PDF 2.46MB)
Mark Sudbury (Director of Communications, University College London) (PDF 220KB)

Workshop B: Resources for reputation management – a look at the research findings on the resources set aside for reputation management at the leading institutions
Speakers: Emma Leech (Director of Marketing, Communications and Recruitment, University of Nottingham) (PDF 3.92MB)
Louise Simpson (Director, World 100 Reputation Network) (PDF 329KB)

Workshop C: Utilizing and leveraging regional or national brands to support reputation management
Speaker: Lara McKay (Director University Marketing, The University of Melbourne) (PDF 5.88MB)
Kuniaki Sato (Deputy Director, Office for International Planning, Higher Education Bureau, Ministry of Education, Culture, Sport, Science, and Technology, MEXT) (PDF 583KB)

Day 2 Afternoon Breakout Workshops:

Workshop A: The rise of Asia. A look at the rapid improvement of Asian institutions in the global rankings and the initiatives that enabled them to achieve this
Speakers: Phil Baty (Editor, Times Higher Education Rankings) (PDF 2.50MB)
Dr.Chaowalit Limmaneevichitr (Vice President for Student Development, King Mongkut’s University of Technology Thonburi) (PDF 2.43MB)

Workshop B: Reputation or remuneration? Which is more important for attracting top academics?
Speakers: Professor Gu Jiang (Nanjing University, China) (PDF 443KB)
Louise Simpson (Director, World 100 Reputation Network) (PDF 565KB)

Workshop C: Building reputation through research excellence
Speakers: Anders Karlsson (Vice President, Global Academic Relations, Elsevier) (PDF 1.07MB)
Professor Jiro Kokuryo (Vice-President, International Collaboration, Keio University) (PDF 355KB)