Reputation Management in Higher Education Conference

「国際化を目指す大学にとってのブランディング」シンポジウム
Thursday 06 March 2014 09:30-13:00 Roppongi Academy Hills (Roppongi, Tokyo)

The British Council hosted a two day international conference in Tokyo on the theme of reputation management in higher education as part of the Global Education Dialogue East Asia Series 2013-14. The morning session of the first day featured the global launch of the 2014 Times Higher Education World Reputation Rankings. The schedule for the morning session, which was opened to the general public can be found below. Details of the full two day conference with photos, interviews and presentations can be found on the Reputation Management in Higher Education 6th-7th March 2014 page.

Overview:
Reputation is an increasingly vital component for universities. Research has shown that a university's reputation is a major priority for academics changing jobs and is the top consideration for internationally mobile students, even above tuition fees and course content. Reputation is also key in attracting collaborative partnerships and funding from alumni, philanthropists and industry. Reputations can soon be built and lost in our technologically connected world where information travels fast and can have a global impact. If a university thrives, the value of its brand soon increases, in turn attracting the best academics, students and increased funding. This dialogue will review the theme of reputation management in higher education and take the discussion forward with key figures from across the region and beyond. The rapid ascent of Asian institutions in the rankings has been well documented and the appetite in the region for discussion on this topic has never been greater.

Date: Thursday 6th March 2014
Time: 09:30-13:00 (Open to the General Public)
Venue: Roppongi Academy Hills
Enquires: ihe@britishcouncil.or.jp

Hosts: British Council
Co-hosts: World 100 Reputation Network
Event Partners:
Times Higher Education, Yuit Inc

Programme

9:30-10:30
Launch Session: Announcement of the 2014 Times Higher Education World Reputation Rankings
Speaker: Phil Baty (Editor, Times Higher Education Rankings)

10:45-11:00
Welcome from the British Council
Speaker: Rebecca Hughes (Director of International Higher Education, British Council)

11:00-11:05
Recent initiatives by the Japanese government and the drive to push Japanese institutions up the global rankings
Speaker: Hakubun Shimomura (Minister of Education, Culture, Sports, Science and Technology, MEXT)

11:05-11:30
An Avalanche is Coming - Higher Education and the Revolution Ahead
Speaker: Sir Michael Barber (Chief Education Advisor, Pearson)

11:30-11:55
Reputation Management - A Case Study from the University of Tokyo
Speaker: Masako Egawa (Executive Vice President, University of Tokyo)

11:55-12:20
Building a Legacy - A Case Study from the Universiy of Hong Kong
Speaker: Professor Lap-Chee Tsui (Vice-Chancellor and President, The University of Hong Kong)

12:20-13:00
Q&A